A new level of care
A color palette of blue hues gave the site a calm, yet inviting feel —and contrasted well with the vibrant lime green, pulled from the logo, to draw the eye and stand out as a link color. A wide-set, san serif typeface was chosen to give the site a modern look and allow for easy reading. The type was also used to add depth and texture by layering all caps section titles with lowercase phrases and overlapping imagery. The background was removed from much of the imagery, allowing focus to be placed on the patient or service alone—highlighting their patient-focused mentality and the variety of services that Spine & Joint Associates specialize in.