Spine & Joint Associates, a multi-specialty health facility based in Indiana, offers a wide range of treatments to their patients all under one roof—which is unique to their industry. They needed to redesign their website to not only modernize the overall look, but to better tell their story and demonstrate to patients what sets them apart from their competition.
A color palette of blue hues gave the site a calm, yet inviting feel —and contrasted well with the vibrant lime green, pulled from the logo, to draw the eye and stand out as a link color. A wide-set, san serif typeface was chosen to give the site a modern look and allow for easy reading. The type was also used to add depth and texture by layering all caps section titles with lowercase phrases and overlapping imagery. The background was removed from much of the imagery, allowing focus to be placed on the patient or service alone—highlighting their patient-focused mentality and the variety of services that Spine & Joint Associates specialize in.
We used impactful imagery to feature the wide range of services available to patients—each linking to individual service pages which detail the conditions treated and treatments options available. Maintaining a clean and easy to navigate experience across all devices was important to accomodate the mobile-friendly world we live in.
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