Leverage Branding Triangle Email Icon Map Marker Icon Twitter Icon Instagram Icon LinkedIn Icon Facebook Icon Pinterest Icon Brand Strategy + Planning Icon Print Icon Digital Marketing Icon Search Icon Events Icon Social Icon eCommerce Icon Design + Development Icon Video Icon

Spine & Joint Associates

Spine & Joint Associates, a multi-specialty health facility based in Indiana, offers a wide range of treatments to their patients all under one roof—which is unique to their industry. They needed to redesign their website to not only modernize the overall look, but to better tell their story and demonstrate to patients what sets them apart from their competition.

A new level of care

A color palette of blue hues gave the site a calm, yet inviting feel —and contrasted well with the vibrant lime green, pulled from the logo, to draw the eye and stand out as a link color. A wide-set, san serif typeface was chosen to give the site a modern look and allow for easy reading. The type was also used to add depth and texture by layering all caps section titles with lowercase phrases and overlapping imagery. The background was removed from much of the imagery, allowing focus to be placed on the patient or service alone—highlighting their patient-focused mentality and the variety of services that Spine & Joint Associates specialize in.

Screenshot of the College Match Website Design
Spine and Joint Associates patient in water therapy machine. Yoga stretching pose Spine and Joint Associates employee helping patient with physical therapy
2 mobile phones showing the Spine and Joint Associates website on screen.

Where the details matter

We used impactful imagery to feature the wide range of services available to patients—each linking to individual service pages which detail the conditions treated and treatments options available. Maintaining a clean and easy to navigate experience across all devices was important to accomodate the mobile-friendly world we live in.

How can we help?

Start A Project

Leverage Named ‘Most Innovative Companies in St. Louis’ by Small Business Monthly

Leverage was recently named ‘Most Innovative Companies’ by Small Business Monthly. We always strive to be forward-thinkers, pushing ourselves to create innovative solutions for our clients, so we’re beyond grateful to be recognized as such by our clients and the...

Read More
Most Innovative Award in Small Business Monthly newspaper