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Marketing

Social Media Comparison Infographic

Headshot of the Author Laura Benson
Last Updated: August 2017

Editor’s Note: We will attempt to keep this updated roughly every six months. Check back for updated statistics. All previous versions are archived at the end of this article. Thanks to everyone who has contributed feedback to keep this graphic as accurate as possible.

With all of the various social media outlets that people are using these days, we thought it would be nice to come up with an infographic that breaks down each of the most popular social outlets into digestible snippets demonstrating advantages of each and how they can be best utilized.  Learn how to best leverage each platform with this social media comparison infographic.  Enjoy!

social media comparison infographic

Social Media Comparison Infographic Transcript

Pinterest
  • Social site that is all about discovery
  • Largest opportunities on Pinterest are in the home, travel, beauty, style, and food industries
  • Users are 20% mail and 80% female
  • Pinterest has 150 million active users
Twitter
  • Micro blogging social site that limits post to 140 characters
  • Twitter has over 67 million users in the US
  • There are 6,000 tweets on average every second
  • Twitter has 328 million active users
Facebook
  • Mobile is Facebook’s cash cow with 1.5 billion daily active mobile users
  • The most common demographic on Facebook is age 25 – 34 (29.7% of users)
  • Users share 1 million links every 20 minutes
  • Facebook has 2.01 billion monthly active users
Instagram
  • Social sharing app all around pictures and now videos
  • Many brands are participating through the use of hashtags and posting pictures consumers can relate to
  • The most followed brand on Instagram is National Geographic
  • Instagram has 700 million active users
Snapchat
  • App for sending videos and pictures that disappear after being viewed
  • There 10+ billion video views daily on Snapchat
  • Roughly 70% of users are female
  • Snapchat is the most used platform among 12-24 year olds
  • Snapchat has 300+ million active users
LinkedIn
  • Business oriented social networking site
  • Brands that are participating are corporate brands giving potential and current associates a place to network and connect
  • 70% of LinkedIn users are outside of the U.S.
  • LinkedIn has 106 million monthly active users

Sources

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