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Marketing

Social Media Comparison Infographic

Headshot of the Author Laura Benson
Last Updated: August 2017

Editor’s Note: We will attempt to keep this updated roughly every six months. Check back for updated statistics. All previous versions are archived at the end of this article. Thanks to everyone who has contributed feedback to keep this graphic as accurate as possible.

With all of the various social media outlets that people are using these days, we thought it would be nice to come up with an infographic that breaks down each of the most popular social outlets into digestible snippets demonstrating advantages of each and how they can be best utilized.  Learn how to best leverage each platform with this social media comparison infographic.  Enjoy!

social media comparison infographic

Social Media Comparison Infographic Transcript

Pinterest
  • Social site that is all about discovery
  • Largest opportunities on Pinterest are in the home, travel, beauty, style, and food industries
  • Users are 20% mail and 80% female
  • Pinterest has 150 million active users
Twitter
  • Micro blogging social site that limits post to 140 characters
  • Twitter has over 67 million users in the US
  • There are 6,000 tweets on average every second
  • Twitter has 328 million active users
Facebook
  • Mobile is Facebook’s cash cow with 1.5 billion daily active mobile users
  • The most common demographic on Facebook is age 25 – 34 (29.7% of users)
  • Users share 1 million links every 20 minutes
  • Facebook has 2.01 billion monthly active users
Instagram
  • Social sharing app all around pictures and now videos
  • Many brands are participating through the use of hashtags and posting pictures consumers can relate to
  • The most followed brand on Instagram is National Geographic
  • Instagram has 700 million active users
Snapchat
  • App for sending videos and pictures that disappear after being viewed
  • There 10+ billion video views daily on Snapchat
  • Roughly 70% of users are female
  • Snapchat is the most used platform among 12-24 year olds
  • Snapchat has 300+ million active users
LinkedIn
  • Business oriented social networking site
  • Brands that are participating are corporate brands giving potential and current associates a place to network and connect
  • 70% of LinkedIn users are outside of the U.S.
  • LinkedIn has 106 million monthly active users

Sources

247 Comments

  1. Goldies February 1, 2014

    Hi! to the Dreamteam from France!
    Do you have the same graphic for 2012 the year of presidential campaign(s) (France and USA) That’s Important and would help me for my university work. (Infocom Phd Sciences of Information and comunication)
    Faithfully yours!

    • matt@leveragenam.com February 1, 2014

      Hi @Goldies! I’m sorry, this past winter was the first time we’ve put together these stats, we don’t have anything from 2012.

  2. Sean February 15, 2014

    I just saw this graphic posted on a G+ community. I like he design, but am curious to know where these stats came from. I don’t see any sources listed. Thanks.

  3. Anna Bennett February 24, 2014

    Great infographic. Could you please let me know the source of these statistics? I can’t seem to find it on your blog post. Thank you.

  4. Larry Zhou March 13, 2014

    Sources??

  5. Nabeel Adeni March 13, 2014

    The infographic is quite compelling and has done a great job of showcasing the significance of each of the 6 Social Media platforms- Facebook, Twitter, LinkedIn, Pinterest, Instagram and Google+.
    However, it has missed out on Tumblr & YouTube. Would have loved to see a those two being added to this infographic.

  6. Dhian April 8, 2014

    Thanks for the social media comparison infographic.
    I use four of those, and use fb most of the time because it’s really connecting people/big families, easier and communicative.

  7. Branden April 16, 2014

    How about YouTube?

  8. Davide Basile April 16, 2014

    Great job guys, but I think there is a very big mistake in this infographic. Twitter (as you can read on the official website of the company) hasn’t 560 million active users, but 240 (more or less). Could you please let me know the source of these statistics?

    • matt@leveragenam.com April 25, 2014

      Sorry for the delay in response, but great catch, David! That should not say “active” users – just total users. This was about 6 months old so it was just about time to update it anyway so we will certainly include this fix in our next iteration. I think Pinterest may have a similar issue where it shouldn’t be “active”. We’ll have this updated shortly – thanks again for the heads up!

  9. Cassandra May 6, 2014

    Nice summary. I love it.

  10. Patrice July 3, 2014

    I just saw this info graphic updated in our weekly paper “Florida Weekly” and wanted to know if you had it posted on your site as well to share? I would love to use it to educate our Florida Kiwanis Clubs.

    • matt@leveragenam.com July 4, 2014

      Hi Patrice, so glad you found it useful! Feel free to use it however you’d like to. We just ask that it is used in its original form and that you source us. Thanks!

  11. Manoj July 11, 2014

    Good stuff. Thanks a lot for describing everything in detail. More over, infographic is so cool.

    • Laura Benson July 14, 2014

      Thanks so much! Glad you found it useful. Make sure to check back as we’ll be updating the infographic every 6 months or so.

  12. dean Lea November 25, 2014

    A great image. Thanks

  13. Judy Bagchi January 3, 2015

    Hi, I was doing some research on most used social media websites and came across your infographics. Are you making it available for others to use? If yes, I like to incorporate it in a public educational presentation that I need to make with credits to your authorship of-course.Thanks for your response.
    Judy

    • matt@leveragenam.com January 4, 2015

      Hi Judy,
      Thanks for reaching out. Yes, this available for public use. There are a couple links above where you can download a version for screen or print.
      Thanks!

  14. George B. January 4, 2015

    No mention of Flickr? Diaspora? Ello?

  15. Digit March 25, 2015

    If you look at B2B businesses also, linkedIn might not be as great a choice as we assume it to be.
    Here is a detailed analysis behind this statement:
    thedigittale.com/2015/03/24/when-facebook-ads-are-better-than-linkedin/

  16. M.S. Olscamp April 17, 2015

    In search of the best social media site for artists … Any advice?

  17. Paostetta @patti_vk June 17, 2015

    Big Data + Social Media were finally married so they could LIVE together, way better than only hooking up once a year. BUT…could you turn it into a reality show and give us ongoing updates way more often? Things are changing FAST.
    LOVE your “wiki for social media meets big data” reality show!
    One more thing! If you don’t include the date of the latest update directly on your chart, as is missing now, people will build a better mousetrap, and I’m rooting for YOU. -Paostetta

  18. Tony G October 23, 2015

    What about Google Groups? That medium has a history that pre-dates all of the current more visual media, and it’s still thriving. I believe the demographic would be those who are more interested in exchanging information and deeper commentary than those who are image/video oriented and looking for a quick +1, Like, or LOL. While one can’t conclude that this implies an older user group, younger people passionate about games and technology use Google Groups, but yes, in my experience this is definitely more for the over 30 crowd who were already using it in the past. I think the key here is that this page is about “New Age Media” which doesn’t include Google Groups. But if someone is leveraging at all, they should be considering all major media, not just the latest fads which are subject to change rapidly. You’ll find a lot of people don’t like things that change too much, which is why there is still a huge unmonitored audience in forums like phpBB, Yahoo groups, basic mailing lists, and Usenet.
    I think the LinkedIn stats can be misinterpreted. Business people register and post their info on LinkedIn because that’s the thing to do these days. I don’t have a resume, I have a LinkedIn profile. As with G+ and Google Groups, many business people visit LinkedIn groups. But the percentage of those people versus the total membership is small, and many people inflate the group numbers by registering in dozens of groups. So the numbers need to be carefully evaluated beyond the simple numbers we get here. I think this dynamic is recognized in the infographic, just not highlighted : Pinterest and LinkedIn have a total number of users, the others have a total number of Active users. That’s a Very important difference.
    As to popularity, it would be interesting to see the 2016 numbers. There appears to be a shift of younger people away from Facebook and to …? (Hipchat? Hangouts?) What I’m hearing is that Facebook is seen as being for family and old friends, and as soon as that became the demographic kids started wandering to find a more private venue. They’re also interested in sites that have less advertising – they don’t like being the product.

  19. Victoria Taylo January 14, 2016

    Love this infographic – thanks so much for sharing!
    Thanks again!
    Victoria

  20. Honorato January 18, 2016

    Have you ever tried emma marketing ? What do you think about them

  21. Allie March 22, 2016

    Hi! I was just wondering if you have anything on Classmates.com. Or know of a good place to look for facts like these! Thank you!

  22. Cher Walchli June 17, 2016

    That was f-ing awesome, going to share this on my facebook page.

  23. Donie Ungerman July 20, 2016

    Thanks for such a nice info graphic, is there possibly an update coming soon?!

    • matt@leveragenam.com July 24, 2016

      We hope so – we definitely need to! We’ll be sure to post something on twitter when we do – twitter.com/leveragenam

  24. Kathryn Burton July 26, 2016

    These are great infographics!

  25. Herby Agnew November 26, 2016

    I love this infographic and have used it in several presentations . I was wondering if you’ll be adding info for Snapchat to the existing mix of social platform data.

    • matt@leveragenam.com December 28, 2016

      Hi Herby – that’s definitely on our list to tackle in early 2017. If you follow us on Twitter, we’ll be sure to post when the new one is up. Thanks!

  26. Art Carreiro January 29, 2017

    Very interesting information! Perfect just what I was looking for!

  27. Sarah Bass February 3, 2017

    Wonder if you have any idea when the newest version will be available? Great visual presentation!

    • matt@leveragenam.com February 10, 2017

      We hope soon! We’re just so busy with client work. The goal is to switch out Google+ for Snapchat in the next version.

  28. lopez hills March 6, 2017

    I really love your article. It is good and useful. share we keep in touch more about your post.

  29. Andrea March 8, 2017

    your infographic makes it so nice and clear to read, thanks for that.

  30. William Alexander March 9, 2017

    Best Social Media Comparison Infographic….

  31. Dara Howdyshell March 10, 2017

    I have to show my passion for your kind-heartedness supporting those people who absolutely need guidance on this particular concept. Your special commitment to passing the message along became pretty powerful and has continuously allowed others like me to attain their desired goals. This valuable guideline entails a great deal to me and substantially more to my office colleagues. Thanks a lot; from everyone of us.

  32. Ervin Calliham March 18, 2017

    It is in reality a nice and helpful piece of info. I am glad that you shared this helpful information with us. Please stay us informed like this. Thanks for sharing.

  33. George Loch October 14, 2017

    Thank you for updating this. It is a valuable resource. Your agency does some nice work!

    • matt@leveragenam.com January 19, 2018

      Thanks George – glad you find it useful!

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