There are over 100 billion Google searches every month.
The stats speak for themselves. We rely on and trust Google to guide us towards the best content, product, or service we're looking for. First position, or at least a first page organic ranking for valuable keywords is one of the most coveted marketing accomplishments for any brand.
Depending on industry saturation, success in organic SEO often requires a long-term, disciplined commitment to quality content and strategic implementation to rise in the search results rankings. However, paid search campaigns, made possible by powerful platforms like Google AdWords, allow brands to garner top-of-page visibility through paid advertisements while building and optimizing their content towards organic SEO success.