There are over 100 billion Google searches every month.
The stats speak for themselves. We rely on and trust Google to guide us towards the best content, product, or service we're looking for. First position, or at least a first page organic ranking for valuable keywords is one of the most coveted marketing accomplishments for any brand.
Depending on industry saturation, success in organic SEO often requires a long-term, disciplined commitment to quality content and strategic implementation to rise in the search results rankings. However, paid search campaigns, made possible by powerful platforms like Google AdWords, allow brands to garner top-of-page visibility through paid advertisements while building and optimizing their content towards organic SEO success.
Search Engine Optimization
Successful organic search engine optimization relies on thorough keyword research to drive visibility in the search results pages. The technical implementation of your content with proper, search-friendly HTML elements and attributes ensures Google understands your content. A quality, comprehensive link building strategy boosts your reputation. Above all else, though, great content drives great results.
Search Engine Marketing
Search engine marketing, otherwise known as a paid search campaign or a pay-per-click campaign allows companies to pay to list a product or service at the top of the search results page. This gives your brand the top-of-page visibility it needs while you grow your organic SEO efforts.
There's an old marketing cliché that says, "Half the money I spend on ads is wasted; the trouble is, I don't know which half." Google Analytics has solved that for us allowing us to track users all the way through your marketing funnel, capturing data like where they came from, what device they're on, the pages they visit, the amount of time they stay, and when they left. That data can then be leveraged to optimize the user experiences and drive conversions.