In what can be a crowded marketplace of social media content vying for our attention at every turn, print has re-emerged as a medium to lift your brand above the noise and share your message away from the clutter of various digital platforms.
An impressive business card, unique packaging design, or a well-placed, thoughtfully designed print advertisement create a unique opportunity where brands have a brief moment in time that is a one-on-one experience between the customer and a piece of paper in their hand or product that catches their eye on the shelf. Those moments are rare these days, which makes them special.
Print Work ExampleBusiness cards, letterhead, thank you notes, and brochures are just a few of the items that make up your brand print collateral. Creating consistency across every communication and all company documentation further drives home your brand identity at every opportunity.
With crowded shelves creating an intensely competitive marketplace, a product's package must communicate both the brand and functionality of the product, all at a glance. Careful thought on the usage of things like color and materials can differentiate a product and drive interest.
A well-placed, strategically written and designed print ad provides a lot of value in a digitally-focused world. On average, a consumer will interact with your brand 7 times before making a purchase. Print ads are a great way to create a new interaction that drives awareness and keeps you top of mind at the point of purchase.
Pull-up banners for the office entrance, signs and posters for the wall and elevators, or even custom vehicle designs all play a role in a comprehensive marketing mix that is focused on brand consistency. Great signage communicates a message clearly, almost sub-consciously, while reaffirming your brand identity.
You may not realize it, but you are surrounded by environmental design. It makes up much of the world around you from way-finding signage and billboards to the wallpaper and graphics on the walls & windows of a restaurant or office space. Print design doesn’t have to stop at the 2-dimension. Considering your brand at every interaction is integral to creating a delightful and functional experience for your customers.
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Sign UpDemo: codepen.io/drewhagni/pen/wvQXKKW Prerequisites: GSAP (basic knowledge) Adobe Illustrator (intermediate knowledge) Required tools: Club Greensock Adobe Illustrator (or similar) Caveats: Text is not readable by bots as it is converted to SVG shapes Illustrator is the only program I’ve successfully done...
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