Digital marketing is crucial for any brand looking to grow.
For some, digital marketing might as well just be "marketing". We do everything online. We often start by searching for something we need. When we find it, we read reviews or explore the website and social channels. A consumer's path to purchase almost certainly takes them online in some capacity. Leveraging rich analytics data, a smart digital marketing strategy targets your customers on the right channels, at the right time.
The heart of your digital marketing campaign is content - it's king. Whether it be with interesting visuals, creative execution of video, or a well-timed, relevant social post, the best way to stand out in a crowded industry is to be more interesting than your competitors. A proper content marketing strategy arms your brand with the ideas and assets to create interesting content.
Social Media Marketing
The average person will spend more than 5 years of their lives on social media. That's a lot. For your brand, that's a lot of opportunity to connect with customers. The trouble is, we have to be smart and respectful about the ways in which we insert ourselves into the online lives of our targeted customers. A social media marketing strategy helps you plan where, when, and how to reach your audience most effectively.
There are over 100 billion Google searches every month. A first-position, or at least first page results in Google is some of the most valuable digital real estate that exists. Search marketing, made possible by powerful platforms like Google AdWords, allow brands to garner top-of-page visibility through paid advertisements while building and optimizing their content towards organic SEO success.
Written word is a powerful marketing tool. A single word or phrase can shift the entire meaning of a piece of content. Copywriting is a unique skill that is the foundation of your brand voice and tone. Proper copywriting is consistent, relatable, and interesting. If our goal is to stand out from our competitors in a unique, intriguing way, clever, intelligent copywriting is a key tool to make the difference.
You've probably seen display ads along the side of an article you're reading on your favorite news outlet, or maybe even in your Gmail inbox. They are all over the internet. Display ads help accomplish a couple things: 1) Of course, they drive conversions by taking an interested customer to your site. 2) They create brand awareness. Even if your ad is not clicked, thousands of people saw your product for future recognition.
Do you ever notice that after you visit a website to look at a pair of shoes, and then leave to visit a different website, this second website is showing an ad for the shoes you were just looking at? How does this black magic happen? Remarketing. It's a great way to keep your brand top of mind for consumers that have shown interest in your product or service, but have not yet made a purchase.