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Happy Anniversary to our Creative Director!

Headshot of the Author Matt Kreikemeier


By Founder: Matt Kreikemeier
I can’t believe it, but it’s already been a year!  It seems like yesterday that I decided to loosen the reigns on my control-freak-ish-ness and hand over some responsibility to a real creative director.  It was the best decision I could have made.
Leverage had been a successful company for several years, but it was time for growth and Laura Benson was exactly what the company needed.  We are a small company so it was important for me to partner with someone that I could work closely with on a daily basis, but more importantly, someone that I also completely trusted, allowing me to focus my attention on things like cutting edge development techniques, SEO and marketing, social content strategies, and general business administration.
Laura fit that mold perfectly.  I might possibly, maybe, every once-in-awhile like to give my creative opinion still, but I always defer to her judgment and can trust everything she does is with the utmost creativity and professionalism.  As a bonus, she brought a whole range of unexpected skillsets to the table – copy writing, SEO experience, and she can even code when we’re in a pinch!
All of this combined for a very special 2013.  Our revenue increased almost 5 times, our client list almost doubled, and most importantly, everything is much prettier with Laura’s touch!
Here’s to a great start and many more years of making things pretty!  Happy one year anniversary, Laura!

What Makes Laura Awesome?

Well, that’s easy…

  • She’s got her Bachelors of Fine Arts degree with an emphasis in graphic design from Mizzou.  Oh yeah, she also minored in Journalism and Art History.
  • She has awesome experience like working at a local t-shirt print shop in Columbia as well as a couple other design studios where she learned the ropes while working her way through college.
  • Interestingly, she always wanted to work at an advertising agency or design for a magazine, but after working as a web designer after graduation, she had found her calling.
  • 6 years later, she’s tearing up the web design world as the Creative Director here at Leverage, while also getting her print design fix with our full range of services.

Besides dominating the design world, Laura loves music, playing soccer, traveling, and spending time with her husband and two dogs.

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