As an art activation agency based in Chicago, Muros brings artists and brands from all over the world together to create experiences through art–outdoor murals, live art experiences, sculptures and installations. Muros was looking to create an online experience that better showcased their projects and talented network of artists. By combining simple design with fun animations, we were able to deliver a positive and memorable user experience. In addition, we significantly improved their SEO, resulting in the highest visibility index among their competitors.
Playing off of their core brand elements, we kept the design simple. Using black and white as the main colors, with small pops of bright pink to stand out as links, it allowed their project imagery to really shine. By layering in fun, scrolling animations we were able to add interest and enhance the user experience. Read our post, Creating a Web Experience for Muros, to learn more details about the thought behind the design and what went into making it an American Graphic Design Awards 2020 Winner.
“We’re really happy with our new website and the process working with Leverage was seamless and easy. The design process was also collaborative and they introduced a lot of fun features… we get compliments all the time!”
Tricia
Co-Founder
muros
By incorporating a full screen highlight reel at the top of every featured project page, we were able to immediately capture the attention of the user and really bring the project to life for them. It was important that this experience was consistently executed across all devices; not only desktop.
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