KRO Records is a record label founded by artists Lawrence Rothman and Yves Rothman. These creative minds challenged us to push the limits both in terms of design and functionality when we were tasked with redesigning their website. This was a challenge we were happy to accept!
We organized large-scale images of their work in a collage-style layout and layered in subtle movement, such as floating letters ‘K-R-O’, to make the experience more unique and interactive. While primarily utilizing their core brand colors, black and white, we introduced gold to add some punch and draw the eye to links throughout the site. Pairing a clean, modern font for headings with a typewriter font for the body copy, we gave the site an old-world edge while still keeping it wholistically modern.
It was our goal to make it as easy as possible for users to listen to tracks, watch videos, skip from one project to the next, and ultimately download or stream their music. It was important to not only convey the aesthetic of these artists through the design, but to live up to the immersive, intuitive experience their audience expects.
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