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Frick's Quality Meats

As a five generation family-owned business, Frick’s prides themselves in making fresh, quality meats. We helped arm them with new photography and a brand anthem video to humanize their brand, and showcase the emotional connection people feel when consuming their products. We then utilized these assets when redesigning and developing their website—which has served as a more valuable resource for their customers.

It’s frickin’ good

Frick’s came to us with a website that was primarily focused on the mobile experience. We redesigned and developed their site to be a beautiful, dynamic experience across any device. The Frick’s brand is jovial, but they are also very serious about the quality of their product. By animating large, bold phrases throughout the background of the site we were able to demonstrate their personality, while highlighting key descriptors that separate them from the competition.

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“Now our brand’s story is being told better than ever! Matt and Laura were very responsive, thorough, and helped us get the most out of our budget. They met our ambitions and unique challenges head on, and the improved functionality of our website has reduced consumer inquiries and the man-hours needed to respond to them. Thanks Matt & Laura for helping us achieve our goals!”

Rachel

Marketing Coordinator
Frick's Quality Meats

It’s more than a product, it’s a passion

Frick’s has been producing quality meats for generations, but for them it’s more than just a product—it’s a passion. They truly care about the team behind the product and the people who enjoy it. We set out to share this story with their audience and featured it on the home page of their website. But don’t take our word for it, watch it for yourself!

A mouthwatering resource for consumers

By building more robust ‘Recipe’ and ‘Meat Know-How’ sections, as well as adding a store locator tool, the Frick’s website is now a better resource for their customers. The number of inquiries regarding their product—such as cooking and carving questions, recipe ideas or where to find their product, had already decreased by 12% just weeks after launch. This has allowed them to spend more time on other areas of the business rather than responding to questions.

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Handwriting Animation Tutorial

Demo: codepen.io/drewhagni/pen/wvQXKKW Prerequisites: GSAP (basic knowledge) Adobe Illustrator (intermediate knowledge) Required tools: Club Greensock Adobe Illustrator (or similar) Caveats: Text is not readable by bots as it is converted to SVG shapes Illustrator is the only program I’ve successfully done...

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