As a five generation family-owned business, Frick’s prides themselves in making fresh, quality meats. We helped arm them with new photography and a brand anthem video to humanize their brand, and showcase the emotional connection people feel when consuming their products. We then utilized these assets when redesigning and developing their website—which has served as a more valuable resource for their customers.
Frick’s came to us with a website that was primarily focused on the mobile experience. We redesigned and developed their site to be a beautiful, dynamic experience across any device. The Frick’s brand is jovial, but they are also very serious about the quality of their product. By animating large, bold phrases throughout the background of the site we were able to demonstrate their personality, while highlighting key descriptors that separate them from the competition.
“Now our brand’s story is being told better than ever! Matt and Laura were very responsive, thorough, and helped us get the most out of our budget. They met our ambitions and unique challenges head on, and the improved functionality of our website has reduced consumer inquiries and the man-hours needed to respond to them. Thanks Matt & Laura for helping us achieve our goals!”
Rachel
Marketing Coordinator
Frick's Quality Meats
By building more robust ‘Recipe’ and ‘Meat Know-How’ sections, as well as adding a store locator tool, the Frick’s website is now a better resource for their customers. The number of inquiries regarding their product—such as cooking and carving questions, recipe ideas or where to find their product, had already decreased by 12% just weeks after launch. This has allowed them to spend more time on other areas of the business rather than responding to questions.
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