Castle Stone Products manufactures custom stone veneer for residential and commercial applications throughout the Midwest and beyond. They came to us in need of a website redesign. We not only refreshed the design, but we strategically reorganized the structure and content to speak more directly to trade professionals and better meet the needs of their primary audience.
We used rough textures and stone background elements, browns and neutral tans, and a semi-distressed serif font, to reflect the nature-inspired beauty of Castle Stone’s architectural stone products. We paired this with clean lines, crisp white, and a sturdy, san serif font to add balance and a twist of modern. By overlapping shapes and text, we created a sense of depth—while utilizing large project imagery to bring to life their high-quality products.
We built a dynamic inspiration gallery that allows visitors to browse and filter Castle Stone’s incredible project imagery—showcasing their clients’ vision brought to reality. We also created a section for trade professionals that includes a library of resources and tips—allowing them to easily find technical details, installation procedures, and FAQs.
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Sign UpDemo: codepen.io/drewhagni/pen/wvQXKKW Prerequisites: GSAP (basic knowledge) Adobe Illustrator (intermediate knowledge) Required tools: Club Greensock Adobe Illustrator (or similar) Caveats: Text is not readable by bots as it is converted to SVG shapes Illustrator is the only program I’ve successfully done...
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