We are half-way through the first month of 2015, the holidays have passed and the new year dust has settled. It is now time to push forward and get serious about making better business decisions that will keep your company succeeding not only in 2015, but well into the future.
For starters, we’ve put together a ‘2015 Brand Resolutions’ checklist of sorts, with some stats to help explain why each item is worth pursuing if you haven’t yet.
- Is your site mobile-friendly?
- Do you have an email marketing strategy?
- Have you updated your site design in the last 3 years?
- Do you have a content strategy?
- Do you have a local SEO strategy?
- Do you have a social strategy?
Is your site mobile-friendly?
According to urlprofiler, Google announced over a year ago that they would start penalising sites that offer a poor mobile experience.
According to StatCounter, over the last 12 months mobile internet usage in the U.S. has grown by 73% (through August 2014).
According to Mobile Marketing Association, 43% of Americans use mobile devices as their primary search tool.
A mobile-friendly site is a must! Have you already checked this one off your list? Check out our Mobile Website Best Practices article to make sure you’re getting the most from your mobile site.
Do you have an email marketing strategy?
According to Campaign Monitor, there are three times more email accounts than there are Facebook and Twitter accounts combined.
There are a number of reasons why having an email strategy should remain a huge part of your marketing mix in 2015. We found Campaign Monitor listed a ton of valuable stats supporting this:
- Email Marketing vs Social Media: Are you focusing on the wrong channel?
- 7 experts on why building your email list is so important
- 20 email marketing statistics to help you prove how awesome email is
Have you updated your site design in the last 3 years?
According to research from Design Management Institute, design-led companies outperformed the Standard & Poor’s 500 by 228%.
There is more proof than ever before that well thought-out, beautiful design yields better marketing results. Learn more about what defines beautiful design and why it matters:
How to get Better Marketing Results with Beautiful Design
Do you have a content strategy?
According to WPVirtuoso, a new blog is created every .5 seconds. Why will your content be noticed?
A beautiful design without a defined content strategy is lacking a key component to marketing success. It’s important to understand your audience, define your brand mission, and set clear goals – which will provide the structure to develop and execute a killer content strategy that will get you noticed. Not sure where to start? We can help.
Do you have a local SEO strategy?
According to Moz, Google alone handles more than 100 billion searches per month around the world. Of those, 50%+ of mobile queries have local intent.
People are constantly searching the web – whether it’s looking up a phone number, finding a good place to eat dinner, or researching a product. It only makes sense to get your business in front of all those people with a well planned Local SEO strategy. Here are a list of resources that might help you get started:
Do you have a social strategy?
According to yMarketingMatters, social networking is now the top internet activity: Americans spend more time on social media than any other major internet activity, including email.
It seems like almost monthly there is a new social media platform out that we need to keep up with. Instead of trying to dive into them all, choose only those that are the best fit for your company and develop a strategy to turn your social engagement into marketing results. Unsure of which social platform is right for you? Check out our Social Media Comparison Infographic for a great side by side comparison. These tips to create a Social Media Strategy in 8 Steps are great too!
There are certainly many other considerations, but we feel this is a good place to get started. Questions or concerns? We’re always available to help! Comment and let us know what other items you have on your 2015 Brand Resolution checklist that we’ve left off.